Affiliate Disclosure

Last updated: 12 February 2026

Chicken Road Australia ("we", "us", "our") values transparency and honesty. This Affiliate Disclosure explains how our website playchickit.com/au (the "Site") generates revenue, how affiliate links work, and how we maintain editorial independence. We want you to make informed decisions, which is why we are upfront about our commercial relationships.

1. What Are Affiliate Links?

Some of the links on the Site are "affiliate links." This means that when you click on a link to a third-party online casino platform or gambling service, and you subsequently register, make a deposit, or take another qualifying action, we may receive a commission from the operator.

Here is how the process typically works:

1. You read a review, guide, or bonus comparison on the Site and click a link to visit a casino platform.
2. A tracking cookie is placed on your device by the third-party platform to record that you arrived via our Site.
3. If you register an account, make a deposit, or complete another qualifying action within the cookie's active period (usually 30 to 90 days), the platform records the referral.
4. We receive a commission from the platform for the referral.

Affiliate links on the Site are typically found in:

• Casino reviews and platform comparisons
• Bonus and promotional offer pages
• Call-to-action buttons (e.g., "Play Now", "Claim Bonus")
• Links within editorial content that direct you to a casino operator

2. No Extra Cost to You

Using an affiliate link does not cost you anything extra. You will not pay a higher price, receive a worse deal, or experience any disadvantage compared to visiting the platform directly. In many cases, affiliate links may connect you to exclusive bonus offers that are not available through direct visits.

The commission we earn is paid by the casino operator, not by you. It is a standard business arrangement in the online gaming industry and has no impact on the terms, bonuses, or services you receive from the platform.

3. How Affiliate Earnings Support the Site

Running Chicken Road Australia requires significant time, effort, and resources. The affiliate commissions we earn help us cover the costs of:

• Content creation: Researching, writing, and updating in-depth reviews, game guides (such as our how to play Chicken Road tutorial), and bonus comparisons
• Website hosting and maintenance: Keeping the Site fast, secure, and available to Australian visitors
• Independent testing: Playing games with real money to provide authentic, first-hand assessments
• Responsible gambling advocacy: Maintaining our responsible gambling resources and promoting awareness of support services such as Gambling Help Online (1800 858 858) and BetStop

Without affiliate revenue, it would not be possible to operate the Site and provide free, high-quality content to our readers. We are grateful for the support of our audience and are committed to earning your trust through honest, transparent reporting.

4. Editorial Independence and Our Commitment to You

Affiliate relationships do not influence our editorial content, ratings, or recommendations. Our reviews and assessments are based on independent research, hands-on testing, and objective criteria. We follow strict editorial principles:

• Honesty first: If a platform has poor customer service, unfair terms, slow withdrawals, or other issues, we will report it regardless of whether we have an affiliate relationship with them.
• No pay-for-play: Casino operators cannot pay for positive reviews or higher ratings on our Site. Our editorial team operates independently from our commercial partnerships.
• Transparent disclosure: We clearly identify content that contains affiliate links, and this Affiliate Disclosure is permanently accessible from the Site.
• Player safety: We will never recommend a platform that we believe poses a risk to players' safety, funds, or personal data — even if the affiliate commission is attractive.

5. Compliance with Australian Standards

Our affiliate practices comply with Australian advertising and consumer protection standards, including:

• Australian Competition and Consumer Commission (ACCC): We adhere to the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010), which prohibits misleading or deceptive conduct. We do not make false claims about potential winnings, bonus offers, or the nature of our affiliate relationships.
• Australian Association of National Advertisers (AANA): Our content aligns with the AANA Code of Ethics and the AANA Wagering Advertising and Marketing Communication Code, which require advertising to be truthful, not misleading, and socially responsible.
• Privacy Act 1988 (Cth): Any data collected through affiliate tracking is handled in accordance with the Australian Privacy Principles. For details, see our Privacy Policy and Cookie Policy.

We believe that transparency is the foundation of trust. If you ever have questions or concerns about our affiliate arrangements, we welcome your feedback via our contact page.

6. Contact Us

If you have any questions about this Affiliate Disclosure or how affiliate links work on the Site, please visit our contact page.