Affiliate Disclosure

Transparency is important to us at Chicken Road UK. This Affiliate Disclosure is provided to ensure that you, our reader, fully understand how this website is funded and how affiliate relationships may influence the content you see. We believe in honest, straightforward communication, and this page explains how affiliate links work and what they mean for you.

What Are Affiliate Links and How Do They Work?

Some of the links on this website are affiliate links. This means that if you click on one of these links and subsequently register an account, make a deposit, or complete another qualifying action with a third-party operator, we may receive a commission or referral fee from that operator.

Affiliate marketing is a widely used and legitimate method of online advertising. It allows websites like ours to earn revenue by directing traffic to products and services that are relevant to our audience. The commission we receive is paid by the operator, not by you.

When you click an affiliate link, a small tracking file (typically a cookie) is placed on your device so that the operator can identify that you were referred by our website. This is a standard industry practice and does not compromise your personal data or security.

No Extra Cost to You

Using an affiliate link on Chicken Road UK does not cost you anything extra. You will not pay higher fees, receive fewer bonuses, or be disadvantaged in any way by clicking on an affiliate link compared to navigating directly to the operator's website. The price, terms, and conditions of any product or service remain exactly the same regardless of whether you arrive via an affiliate link or by any other means.

The commission we earn comes directly from the operator's marketing budget and has no impact whatsoever on the offers, bonuses, or services available to you as a player.

Transparency, Impartiality, and How Earnings Support This Site

We want to be completely transparent about the fact that affiliate commissions are the primary source of revenue for this website. This income enables us to maintain the site, produce high-quality content, conduct thorough reviews, and keep the information up to date for our readers.

However, our affiliate relationships do not influence the editorial integrity of our content. We are committed to providing honest, balanced, and impartial reviews and recommendations. If a product or service does not meet our standards, we will say so — regardless of whether an affiliate arrangement exists. Our reputation depends on the trust of our readers, and that trust is something we are not prepared to compromise.

Not all operators or services featured on this website are affiliate partners. We include non-affiliate content where we believe it adds value to our readers. Conversely, we do not feature operators solely because they offer an affiliate programme; they must also meet our editorial and quality criteria.

Commitment to Quality Content and Regulatory Compliance

All content on Chicken Road UK is produced with the aim of being accurate, helpful, and genuinely useful to our readers. Our reviews and recommendations are based on thorough research, testing where possible, and consideration of user feedback.

We operate in compliance with the advertising standards and consumer protection regulations applicable in the United Kingdom. This includes adherence to the guidelines set out by the Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA), which require that affiliate relationships are clearly disclosed to consumers.

In accordance with these requirements, affiliate links on this site are identified where appropriate, and this Affiliate Disclosure page is readily accessible from all pages of the website. We are committed to meeting and exceeding the standards of transparency expected by UK regulators.

Furthermore, we only promote operators that are licensed by the UK Gambling Commission (UKGC) or other reputable regulatory bodies. We do not promote unlicensed or unregulated gambling platforms.

Questions or Concerns

If you have any questions about our affiliate relationships or this disclosure, please do not hesitate to contact us through our Contact page. We welcome your feedback and are committed to maintaining the highest standards of transparency and integrity.

Last updated: 12 February 2026